SEE WHAT WE CAN DO
With Content, Strategy, and Distribution that Ranks
How We Use Content To Get a 291% Increase In Overall Website Traffic (and much more)
(This example shows off a software firm. See, we understand your lingo, and we excel at turning it into practical and digestible content for your business customers and website visitors.)
We're a Full Service, Sophisticated, Digital & Content Marketing Agency
Get more traffic, leads, and sales through tailored content marketing services for growth and results.
Get content that converts, pushing your website's visitors through the sales cycle by demonstrating thought leadership. We help you start the conversation, then nurture and maintain it through building relationships and driving sales.
With our creatives driving your content development efforts, you can trust that we'll help you leverage email marketing to get customers and clients to click, read, and then take action. It's all about making email marketing a part of your overall content marketing strategy, to build and nurture leads while cultivating loyalty.
Emphasize the value of your brand by providing case studies. Tell the before and after stories that matter most when it comes to validating what you have to offer. Let us help you tell the narratives that back up the veracity of your products and services.
Use video to reach your audience in a unique, visually compelling way. We base videos off written content. These videos won't win awards, but they will speak to your audience in a way they'll understand. They'll also help juice up your SEO efforts. Additionally, you'll be able to embed them in social media posts on multiple platforms. Each is 30-90 seconds long and can also be used as summaries or teasers.
Let our team of expert writers and content marketers help build brand awareness through high-quality, custom-length content that's niche appropriate, personalized to your target audience, and search engine optimized.
We allow nothing superficial, no vanity metrics, and only employ SEO that ranks. It's time to establish an unshakable, robust, and uber profitable online presence, starting TODAY. Our team gets you there.
Leverage best in class marketing tech, SEO, Facebook advertising, PPC management, social media campaigns that convert, and Web design. We know you want raving fans who care, share, and BUY.
Get up to 3.5 times more traffic, up to 434% MORE pages indexed and ranked, along with an overall increase in online visibility and brand awareness!
What Are the Benefits?
The bottom line, the crucial benefit to content marketing, is leading people toward a specific goal, which is usually a purchase that they make with confidence.
Content is how you draw a line in the sand and set yourself apart. It's how you begin the conversation that ultimately shows your target audience WHY they should be doing business with you.
Of course, there are other benefits as well.
Content marketing ought to be the most cost-efficient nurturing and lead generation strategy you've got. If you don't believe that, check out this Content Marketing Benchmark Report from SearchEngineWatch.com.
Content Marketing Isn't Shiny
You've probably heard about Shiny Object Syndrome (SOS), right? A lot of executives (and marketers to be frank) become impatient when they don't see immediate results.
They want ROI and they want it now.
Every other week, someone holding up some new tactic is heralded as the messenger of the greatest marketing idea since sliced bread. You might have even fallen prey to that kind of impatience yourself.
Don't worry, it's understandable in today's rapidly changing and fiercely competitive marketplace. However, with that said, it's easy to ignore trends when some of the foundational pillars of marketing are already working for your brand and there don't seem to be instant results.
However, content marketing isn't a passing fancy. It has real business value and is an essential element of the buyer journey.
What Kind of Results Can I Expect from Content Marketing?
It sounds cliche, but the answer is that it truly depends on your individual needs and goals. For instance, a small business looking to increase its customer base is going to have vastly different needs than an online news portal that wants to build its online presence.
However, why not take a look at what some major brands have done through content marketing Here's just one example as shown on ContentMarketingInstitute.com:
Is There Anyone Who Hasn't Wondered About ROI?
There won't be any numbers to back a "Proven ROI" if your company hasn't ever had a content marketing strategy before. Even when you do implement a content marketing strategy, you have to spend time and resources on proper execution.
After a while, you can begin looking at metrics like an increase in website traffic. You can take a look at how your conversions are doing (there should be an overall increase)as your content walks your audience from point A to point B on the customer journey.
Through content marketing, you can lead your customers through the entire purchasing experience. Content can also increase the overall effectiveness of your sales calls.
*For those who don't know, Robert Rose is the founder and chief strategy officer for The Content Advisory, a part of the Content Marketing Institute.
He provides marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.
Content Marketing is About Thought Leadership
Who wants to sit down and write a 2,000 word article demonstrating why doing X,Y,Z or developing such and such a product, was one of the most disruptive activities in your industry ... and how that pushed you into the stratosphere?
Probably not you. Many executives don't like the idea of adding more to their workload.
Still, in many cases, content ought to be backed by the names of a company's executives (i.e., someone in a leadership position). This causes your content to seem more credible and it therefore becomes more effective.
Through articles that show leadership (along with other types of content) your company can gain exposure. That display of expertise can create a positive buzz about the author and the company as a whole.
Isn't it a good thing there are agencies (like Vertical Content) that can ghost write those articles for you?
Isn't It All about Click-through Rates & SEO?
In a word?
Content marketing is not just about SEO or click-through rates.
As The Content Marketing Institute asked in an article, "What's the value of a company's digital magazine, blog, or hub when it provides just one incremental lead per month with no additional add spend?
What’s the value when it provides 20 leads? How about when it becomes 32% of new business?"
Check out how Frontline Software built original research as a strategic operation for their company.
For a snapshot, however, just take a look at their results:
FROM THE DESK OF:
October 1, 2020
To My Friends and Fellow Business Owners,
I'm sure you are able to grasp how valuable content helps you build credibility and authority. Certainly, you understand how an effective marketing and advertising campaign can positively impact your company.
You probably already know that a top content marketing agency can help position you and your organization as an industry expert. Indeed, you wouldn't be on this website right now if you didn't.
The question, though, is whether you're gaining visibility, using that visibility to help find the right employees, generating the leads, converting those leads into sales, reducing the customer churn and accelerating your overall growth.
If you're struggling to drive the right traffic to your website, if you're not effectively educating your customers, if you're not building trust and improving your brand's image with every piece of content you publish, if you're not growing the way you'd like, then I suggest that Vertical Content may be the solution you're looking for.
Our team members are HubSpot content and inbound marketing certified, our U.S. based writers are diverse industry experts and include JDs, GCs, and PhDs. You'll find we have specialists in areas such as software, technology, telecommunications, travel, education, health, medical, lifestyle, pets, cannabis/CBD, and more.
You'll discover that Vertical Content is full of bright professionals with a wealth of experience who are driven to help you achieve your objectives.
Indeed, we agree with Lee Odden, publisher of the 2020 State of B2B Influencer Marketing Report, who said, "Content isn't King, it's the Kingdom."
Providing you with that content is our bread and butter, and we operate with the philosophy that your success is our success. That's why we don't demand monthly contracts of any kind for the first month of doing business. Instead, we offer an ala carte, pick your service sort of thing.
Naturally, we assume that once you're happy, you'll see the value of continuing with us, and we can talk about other arrangements then.
With that said, it's important to emphasize that we aren't a commodity, we're your partner. Our prices reflect the value we provide and our commitment to excellence.
Don't let competitors beat you at the game of leadership, trust, transparency, or name and brand recognition.
With that in mind, I want to invite you to start creating right now, personally. Place an order with us and start seeing the kind of powerful growth your brand deserves.
Founder, Vertical Content
Tailor your subscription to get exactly the content you need.
Tell our writers what to write.
We use our onboarding process to hone in on your tone, your voice, and gets writers up to speed quickly.
Once you've made a purchase, you'll be taken to a form where we'll ask you to tell us exactly what you want.
Our Hands-Off Content Management Service
Choose a content plan or order ala carte. It's you're choice!
Let us provide you with world-class, content marketing assets that will attract your audience and push leads through the sales funnel for your business. Mix and match according to your needs.
For prospective customers, nothing is more powerful than the positive experiences of your most successful customers.
White papers are read by almost anyone contemplating the purchase of a relatively new, relatively complex, or relatively high-priced product or service for their business.
White paper readers can play a number of different roles in business, such as:
*Ask for a quote on shorter lengths and prices
eBooks and reports (lead magnets) provide many business benefits.
People want to deal with a company that knows what it's talking about. Just a few potential benefits are:
*Level two plans are based on 2,000 words per asset.
We provide the best content anywhere. You're either fully satisfied, completely thrilled with what we deliver ...
(Remember, It's 100% Original Content And You Receive Unlimited Edits.)
Simply request your money back within 30 days of receipt of content for a full refund of your purchase price!